I am a marketing professional and content creator with a Bachelor of Arts in Marketing from Columbia College Chicago and hands-on experience managing social media for businesses, organizations, and personal brands. My experience includes developing content strategies, creating and scheduling social media content, managing client communication, and using platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube to help brands strengthen their online presence.

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Over the past several years, I have worked directly with clients across different industries, helping them build consistent and engaging social media presences. My work has included creating static graphics and short-form content, planning monthly content, scheduling posts, monitoring engagement, communicating with clients, and developing new ideas based on their goals. Through this work, I have seen firsthand how a strong social media strategy can increase brand recognition, create new opportunities, and help businesses connect with their target audiences.

 

My marketing education provided me with a strong foundation in market research, consumer behavior, and strategic marketing.At Columbia College Chicago, I took a leadership role in developing a Market Research Plan focused on student satisfaction with academic resources. I managed survey development, delegated responsibilities, analyzed research findings, and helped organize the final report. In my Consumer Behavior course, I also developed a comprehensive marketing strategy for an energy company, incorporating social media listening and consumer insights to identify opportunities and provide actionable recommendations.

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One of the most meaningful parts of my professional journey has been my involvement with Step Up Women’s Network, an organization I have been part of since 2016. My role has evolved from being a teen participant in the program to serving as a Young Adult Social Media Ambassador. In this role, I create and promote content across Instagram, TikTok, Facebook, and LinkedIn while helping increase awareness, engagement, and recruitment within the Step Up community. Being able to use my marketing and social media skills for an organization that has personally impacted my life has been incredibly rewarding.

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Beyond social media, I bring strong interpersonal communication, organization, multitasking, creativity, and client relationship skills to everything I do. I enjoy work that allows me to combine creativity with strategy, build meaningful relationships, and contribute to a team’s overall success. I am always looking for opportunities to continue growing professionally, expand my marketing experience, and bring a thoughtful, creative, and reliable perspective to the organizations and brands I work with.